Lumberjack Spirit
Discover the traditions, pride, and deep sense of community that make being a Lumberjack more than just going to college, it’s a way of life!
When you become a Lumberjack, you join a community rooted in pride, purpose and school spirit. From cheering in the Walkup Skydome to hiking the peaks with friends, NAU life is filled with moments that bring people together.
Spirit lives in flannel Fridays, Louie sightings, and every high-five on the pedway. It’s the way students show up for each other, the way campus feels like home, and the way traditions connect us. Whether you're chanting the fight song at Homecoming or rocking blue and gold downtown, you’re part of something bigger, something unforgettable.
Enduring traditions
Running of the Freshmen
Kick off your Lumberjack journey by sprinting across the field at the first home football game. This beloved tradition welcomes first-year students into the NAU family and it’s just the beginning of your NAU story.

Homecoming
Homecoming has been a staple of Lumberjack pride since 1924. This week-long celebration brings together students, alumni, faculty, and staff for events, traditions, and memories. In 2024, we celebrated our 100th Homecoming, just in time for NAU’s 125th anniversary.
Family Weekend
Bring your crew to campus! Family Weekend is a chance for loved ones to experience NAU life alongside you, with events and activities that celebrate our vibrant community.
Lumberjack Tree Cookie
When the Lumberjacks score, you’ll hear the chainsaw roar. A slice from a log (called a tree cookie) is cut on the field to celebrate touchdowns, thanks to the Logging Sports Club. It’s loud. It’s proud. It’s NAU tradition.

Show your NAU pride
The NAU hand sign
Throw the L-J! This simple, iconic hand sign is part of Lumberjack culture, whether you’re at a game, snapping a photo, or repping NAU pride around campus.
How to throw it:
- Make an “L” with your right hand
- Make a “J” with your left
That’s it! Now you’re official.

NAU Fight Song
Know it. Sing it. Shout it with pride. Our fight song is a rally cry that brings Lumberjacks together on game day and every day.
Fight, fight, fight for NAU!
Take the ball and follow through.
Lead the blue and gold to fame,
As we win another game.
Cheer, cheer, cheer for NAU!
We want a victory!
So fight, fight, fight with all your might,
For we want a victory tonight!
Celebrated symbols
Louie the Lumberjack
NAU’s mascot Louie is a legend. From leading cheers at games to representing school pride across the state, Louie brings the Lumberjack spirit wherever he goes. Look out for the 25-foot-tall “Muffler Men” statues on campus—they were donated in 1973 and have stood tall ever since.
Lumberjack statue
Created by student artist Charles Bonney in 1966, this statue of a rugged lumberjack with an axe is a tribute to NAU’s heritage. It stood at the bookstore until 2008 and now stands proudly between the University Union Expansion and the Field House.

Dress like a Lumberjack
From game days to attending classes, rocking blue and gold is part of life at NAU. Here's where you can stock up on official Lumberjack gear.
Retail in-store locations
Flagstaff
- Cracker Barrel: 2560 E Lucky Ln, Flagstaff, AZ 86004
- NAU Bookstore: 1015 S San Francisco St Bldg 35, Flagstaff, AZ 86011
- Historic Brewing – Blue and Gold Cold IPA
- Eastside Taproom: 4366 E Huntington Dr, Flagstaff, AZ 86004
- Historic Barrel House: 110 S San Francisco St, Flagstaff, AZ 86001
- Historic Barrel House – Williams: 141 W Railroad Ave, Williams, AZ 86046
- JCPenney: 4600 US-89, Flagstaff, AZ 86004
- Just Sports: 4650 US-89 F26, Flagstaff, AZ 86004
- Kohl’s: 500 W Forest Meadows St, Flagstaff, AZ 86001
- Lids: 4650 US-89 Space C4, Flagstaff, AZ 86004
- Sam’s Club: 1851 E Butler Ave, Flagstaff, AZ 86001
- Target: 1650 S Milton Rd, Flagstaff, AZ 86001
- Walmart
Prescott
- Dick’s Sporting Goods: 5715 E State Rte 69, Prescott Valley, AZ 86314
- Kohl’s: 3280 N Glassford Hill Rd, Prescott Valley, AZ 86314
Phoenix area
- Rally House: 55 S McClintock Dr #115, Tempe, AZ 85288
- Lids: Various locations. Please call your closest location for updated information.
- Scheels: 3199 W Chandler Blvd, Chandler, AZ 85226
- Lost in Socks: 7142 E 5th Ave Suite 101, Scottsdale, AZ 85251
- Albertsons: Various locations. Please call your closest location for updated information.
- Just Sports:
- Arizona Mills: 5000 S Arizona Mills Cir #105, Tempe, AZ 85282
- Chandler Fashion Center: 3111 W Chandler Blvd #2336, Chandler, AZ 85226
- Desert Sky Mall: 7611 W Thomas Rd, Phoenix, AZ 85033
Yuma
- Just Sports: 1309 Yuma Palms Pkwy #1, Yuma, AZ 85365
Get your NAU gear online
Shop online
- ’47 Brand
- All Star Dogs
- Amazon
- Big Sky Shop
- Branded Bills
- College Flags and Banners
- Cutter and Buck
- Desden
- Dick’s Sporting Goods
- Fanatics
- Gameday Couture
- Homefield
- Johnnie-O
- KH Sports Fan
- Kitty Keller Designs
- Lids
- Logo Brands
- NAU Bookstore
- Peter Millar
- Rock ‘Em Socks
- Scheels
- Social House Boutique
- State Forty Eight
- Target
- Tervis
- The Northwest Group
- Uscape