Lumberjack Spirit
Discover the rich traditions that define the Lumberjack spirit at NAU. Explore the history, pride, and community that make NAU unique.
When you become a Lumberjack, you’re joining a community rooted in pride, purpose, and a whole lot of school spirit. From cheering in the student section at a game in the Walkup Skydome to hiking the peaks with friends, NAU is a place where connection runs deep and every win, big or small, is celebrated together.
Lumberjack spirit lives in every high-five on the pedway, every flannel Friday, and every Louie sighting. It’s in the way students show up for each other, the way campus feels like home, and the way traditions bring us closer. Whether you’re singing the fight song at Homecoming, diving into community service, or rocking your NAU gear around town, you’ll feel the pride that comes with being part of something bigger.
Here, you don’t just go to college. You become part of the Lumberjack family—and that’s something worth celebrating.
Enduring traditions
Running of the Freshmen
A cherished tradition where first-year students run across the field before the first home football game, symbolizing their initiation into the Lumberjack family.

Homecoming
Since 1924, NAU’s Homecoming has united the Lumberjack community through a week-long celebration featuring events for alumni, students, faculty, and staff. In 2024, NAU marked its 100th Homecoming, coinciding with the university’s 125th anniversary, highlighting the enduring legacy of Lumberjack pride.
Family Weekend
Family Weekend offers students and their families an opportunity to experience university life together, participating in various activities that strengthen the bond between the university and its extended community.
Lumberjack Tree Cookie
Every time NAU scores a touchdown, the NAU Logging Sports Club slices a round from a log, called a tree cookie, right on the field. It’s loud, it’s awesome, and it’s pure Lumberjack pride.

Show your NAU pride
The NAU hand sign
Throw the L-J! You’ll see Lumberjacks throwing the L-J at games, in photos, or while walking around campus.
Make your own L-J:
- make an “L” with your right hand.
- make a “J” with your left hand.
Now you’ve got the it. Simple, iconic, and packed with spirit.

Learn the NAU Fight Song
The NAU Fight Song brings Lumberjacks together. Learn the words and join the chant.
Fight, fight, fight for NAU!
Take the ball and follow through.
Lead the blue and gold to fame,
As we win another game.
Cheer, cheer, cheer for NAU!
We want a victory!
So fight, fight, fight with all your might,
For we want a victory tonight!
Celebrated symbols
Louie the Lumberjack
Louie the Lumberjack, NAU’s beloved mascot, has been a central figure in promoting school spirit. The iconic 25-foot tall Lumberjack statues, known as “Muffler Men,” were originally historic Route 66 icons before being donated to NAU in 1973. These statues now stand as enduring symbols of Lumberjack pride.
Lumberjack statue
In 1966, student artist Charles Bonney sculpted a mighty lumberjack holding an axe. This statue stood in front of the university bookstore until 2008 and now resides between the University Union Expansion and the Field House, serving as an emblem of NAU’s heritage.

Dress like a Lumberjack
Wearing blue and gold is a proud tradition at NAU. Whether you’re heading to a game or showing your Lumberjack pride, here’s where you can find official NAU gear.
Retail in-store locations
Flagstaff
- Cracker Barrel: 2560 E Lucky Ln, Flagstaff, AZ 86004
- NAU Bookstore: 1015 S San Francisco St Bldg 35, Flagstaff, AZ 86011
- Historic Brewing – Blue and Gold Cold IPA
- Eastside Taproom: 4366 E Huntington Dr, Flagstaff, AZ 86004
- Historic Barrel House: 110 S San Francisco St, Flagstaff, AZ 86001
- Historic Barrel House – Williams: 141 W Railroad Ave, Williams, AZ 86046
- JCPenney: 4600 US-89, Flagstaff, AZ 86004
- Just Sports: 4650 US-89 F26, Flagstaff, AZ 86004
- Kohl’s: 500 W Forest Meadows St, Flagstaff, AZ 86001
- Lids: 4650 US-89 Space C4, Flagstaff, AZ 86004
- Sam’s Club: 1851 E Butler Ave, Flagstaff, AZ 86001
- Target: 1650 S Milton Rd, Flagstaff, AZ 86001
- Walmart
Prescott
- Dick’s Sporting Goods: 5715 E State Rte 69, Prescott Valley, AZ 86314
- Kohl’s: 3280 N Glassford Hill Rd, Prescott Valley, AZ 86314
Phoenix area
- Rally House: 55 S McClintock Dr #115, Tempe, AZ 85288
- Lids: Various locations. Please call your closest location for updated information.
- Scheels: 3199 W Chandler Blvd, Chandler, AZ 85226
- Lost in Socks: 7142 E 5th Ave Suite 101, Scottsdale, AZ 85251
- Albertsons: Various locations. Please call your closest location for updated information.
- Just Sports:
- Arizona Mills: 5000 S Arizona Mills Cir #105, Tempe, AZ 85282
- Chandler Fashion Center: 3111 W Chandler Blvd #2336, Chandler, AZ 85226
- Desert Sky Mall: 7611 W Thomas Rd, Phoenix, AZ 85033
Yuma
- Just Sports: 1309 Yuma Palms Pkwy #1, Yuma, AZ 85365
Get your NAU gear online
Shop online
- ’47 Brand
- All Star Dogs
- Amazon
- Big Sky Shop
- Branded Bills
- College Flags and Banners
- Cutter & Buck
- Desden
- Dick’s Sporting Goods
- Fanatics
- Gameday Couture
- Homefield
- Johnnie-O
- KH Sports Fan
- Kitty Keller Designs
- Lids
- Logo Brands
- NAU Bookstore
- Peter Millar
- Rock ‘Em Socks
- Scheels
- Social House Boutique
- State Forty Eight
- Target
- Tervis
- The Northwest Group
- Uscape

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